BELLYWELLYJELLY

Christabel, otherwise known as BELLYWELLYJELLY, is a Singaporean entrepreneur and online personality. With over 10 years of social media experience under her belt, Christabel is best known for her bubbly personality and for her Instagram and YouTube content on fashion and beauty.

We wanted the BELLYWELLYJELLY brand identity to accurately represent Christabel—after all, the brand is an embodiment of her personality. Thus, we created a logotype that is a delicate balance of elegance and playfulness. The brand logomark also encapsulates the initials of BELLYWELLYJELLY; the letters ‘B’, ‘W’ and ‘J’.

BRAND IDENTITY, PRINT DESIGN